Directed & Edited By: Matt Barnett Director of Photography: Konrad Czystowski Art Director & Second Camera: Tatjana Green
A little over a year ago we started branding our good friend Konrad as the newly minted FreshSox. One of the final elements of his brand to get produced was his business card. During the design process, we knew we wanted to go the letterpress route. The tactile quality, vibrant colours and overall aesthetic has always appealed to us. We recently met Nicholas Kennedy at Trip Print Press (tripprintpress.ca)here in Toronto. We were so wowed with his work and amazing shop from day one, we found each subsequent visit was getting longer and longer. It’s the kind of place you don’t want to leave. It was a perfect storm of opportunity to record both the process of this new brand coming to life and the inner workings of a truly amazing letterpress shop.
Erik Spiekermann : Putting back the face into typeface
Typographer, graphic designer and businessman Erik Spiekermann has created timeless, influential and, yes, Meta-physical work over the past three decades. Next to founding MetaDesign and FontShop, the latter being the first ever digital distributor of fonts, and designing more instant classic typefaces than any other, he has been recognized as an outstanding expert internationally as a lecturer and professor. Listen to the design genius talk about new visual languages, design processes, the analogies of music and typography, and why we need better client culture and you will easily realize why.
Steve Powers Aka Espo - Graffiti artist who takes the real hand drawn type makes it big on the streets and gives it a sarcastic remark within his work. Espo likes to play on words/ quotes, He adds some humour to it. Espo still sticks to making his type freehand with paint and he creates some powerful lettering, With the help of his graffiti knowledge he knows what colours to use perfectly and plays with colours that and even colours that don’t i think this is what helps his work stand out beside being the hight of a building his colour pallet is endless and his final pieces brighten up abandon or ran down areas.